Leaving a high-flying career in corporate banking to become Joint Managing Director of a personalised wedding favours and special occasion online store is an unusual choice for most 30-something dads. But this is exactly what MD Matthew Mosse-Robinson did back in 2013. And he's never looked back. Joining forces with sister-in-law and PF Founder Melissa Wilkinson, together they have transformed the company from a backyard operation into a multimillion dollar international enterprise, dispatching 3000 orders across Australasia and the US every month.

As the token male staff member and honorary 'Office Dad' we ask the all-important question: what do we get our MD for Father's Day?

Online overhaul

Matt's technical prowess and ability to embrace new technologies has taken Personalised Favours from strength to strength. His first major project in joining PF was directing the development of a new company website, incorporating the latest e-commerce software. This endeavour saw sales growth double - a testament to Matt's hard work and innovative thinking in the online space. We thought it only fitting to cheers this success with an uber-chic Father's Day Matte Black Beer Mug or we could really go all out with an Engraved 500mL Father’s Day Beer Mug.

Dad with a difference

One of the main reasons Matt made the leap to leave the cutthroat world of corporate banking was due to the fact he wanted to spend more time with his young family. This decision saw him relocating his family to the scenic Central Coast in regional NSW, where PF headquarters operates from an 1800m² warehouse - incorporating the design, production and dispatch of all PF products under the one roof.

Due to the important role family plays in Matt's life, the Corporate Dad's Father's Day Hamper is an ideal gift - so he can always keep his family close.

CX expert

Matt has a passion for offering customers the best possible online experience by continually embracing technical innovations to improve CX across all PF channels. In his quest for continual improvement, Matt began research into technology solutions that would streamline and further personalise the customer order and purchasing process. Given that PF offers complete flexibility and customisation on all product designs, there was no solution available that could satisfactorily incorporate such a broad scope of work. So, he decided to build his own. The end result was a completely innovative technology solution built from scratch to deliver a more personal, efficient and user-friendly experience for every individual customer. As a result of Matt's handiwork in crafting this innovative CX solution, we think the Handy Dad's Hamper would be a very fitting present this Father's Day!

A need for speed

Matt's passion for Formula One and his ultimate claim to fame of being named NSW Endurance Go-Karting Champion got us thinking that an Engraved Father's Day Bullet Bottle Opener Key Ring or the Father's Day Silver Engraved Hip Flask might be the perfect gifts to accessorise his ride and celebrate his need for speed, as well as keeping him hydrated with his favourite drop when on the go - although not when he's driving of course!

The answer

And all of sudden it became perfectly clear. The best Father's Day gift for our favourite PF Dad was one that came from the heart and was given to him by one of his favourite people. Watch Matt's gorgeous daughter Amity present him with his Father's Day gift, can you guess what she chose?

Make your Dad smile this Father's Day

Say thank you this Father's Day to all the positive male role models in your life, with a personalised gift from the exclusive PF Father's Day gift range. Shop weddings and all other special occasions at personalisedfavours.com.au

Team PF. X