The desire to create, give or own something individual, something completely unique, has gone well beyond Coke's marketing coup of individualised name cans (or Nutella's like-minded concept of personalised jars).
With our rapidly changing world, technological advancements and a growing network of creatives and entrepreneurs, it’s no surprise that the possibilities are endless in the realm of gift-giving.
We live in a society where many of us feel the desire to constantly share many aspects of our lives. The announcement of a new baby, holiday snaps or a gift or purchase that is personalised and, undoubtedly uploaded to social media for some love from friends, family and followers.
When you have a product that is completely customised to reflect your individuality, it adds an even greater v